Using videos to build a brand is becoming more and more common, due to the fact that it is innately suited to the task. Because there are more people watching videos on a daily basis, you’ll be able to gain a lot of exposure for your brand. At the same time you can create engaging content that helps to solidify your brand’s vision, values and uniqueness in the minds of viewers.

Technically you could use any type of video content to build your brand, but there are some that are better at it than others. In particular you should consider creating these 3 types of videos:

  • Brand culture videos

Simply put brand culture videos offer viewers a look into the inner-workings of the brand, often in a ‘behind the scenes’ way. For best effect these videos should be entertaining and yet authentic, and showcase the brand’s values and the people who are behind it.

  • Thought leadership videos

One of the best ways to put a human face on a brand is via thought leadership videos that will essentially use your position (or that of a specific key person) as an expert in the industry. The goal of these videos are to educate and inform, while at the same time making people aware of your brand’s vision and what makes it different.

  • Instructional videos

By natures instructional guides are a useful and interesting type of content, and they can help you to build your brand by showcasing the products or services that it offers. Generally it is best if these videos aren’t too promotional, and instead indirectly utilize the products or services in a way that displays their unique attributes.

While recording brand videos isn’t complicated and often a digital camera or smartphone will suffice – you should make sure you’re able to edit them after the fact. If you aren’t sure how to get started on that front you should try Video Editor due to how easy it is to use.

With Video Editor you can clean up your videos and trim out unwanted parts, merge clips together, enhance the video footage and compile the type of videos you want. On top of that you could make it look more interesting with special effects, filters, animated transitions, or even by something as simple as using it to add subtitles to video.

Being able to add these touches to your brand videos using Editor will help you to ensure they look polished, professional, and impressive. That should help you to set your videos apart, and ensure that they are more engaging, attract more viewers and ultimately get more exposure as well.